Email marketing can be a cost effective and efficient way to drive customers to your website. It promotes awareness of your company and is also a good way to generate sales on your site or drive traffic to your site.
I have many years experiece of working with various programs such as GroupMail, Mailchimp and Mad Mimi. Creating html templates and linking specific parts of the eshot so that it's clickable through to your website. If you don't currently have an account with Mailchimp or Mad Mini I can set these up for you, the basic account tracks opens and clicks from your campaign as well as handling bounced and unsubscribed emails.
You can also integrate MailChimp with a Wordpress site so that you can set up, manage and send campaigns through your Wordpress admin.
If you prefer to use your own SMTP server there is a nice plugin for Wordpress which you can use to create and send campaigns from within Wordpress, this also tracks opens and clicks from your campaigns as well as bounced and unsubscribed emails.
Using Mailchimp you can link your campaign to Google Analytics so that your campaign stats are recorded in your Analytics account, plus you can also link and post a tweet to your social media sites.
Opposite are some examples of the email campaigns that I have designed and managed.